Fidevo GroupFIDEVO FINANCE
Atlas-8Enterprise Decision-Control Platform

Growth & Memory · Virtual Department

Commercial Growth

A growth office that turns the customer book into a portfolio managed for value.

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Mandate

Segment the book. Find the levers. Move retention, expansion and acquisition with evidence.

Cadence

Weekly pipeline · Monthly cohort review · Quarterly portfolio re-plan

Reports to

CEO · CRO · CFO

What this department delivers

Six outcomes that move every quarter. Calculated in Python, reviewed by a human, evidenced at source.

Customer cohorts

Value · risk · potential

Retention drivers

Signal-led

Expansion plays

Per cohort

Acquisition economics

CAC · payback · LTV

Churn early warning

Behavioural

Commercial actions

Owned + tracked

Inside the workflow

Five governed stages. Every output traceable from claim to source.

  1. 01

    Segment

    Input

    Customer + behaviour

    Method

    Cohort engine

    Output

    Value cohorts

  2. 02

    Diagnose

    Input

    Drivers

    Method

    Retention / expansion analysis

    Output

    Lever map

  3. 03

    Design

    Input

    Options

    Method

    Play playbook

    Output

    Cohort plays

  4. 04

    Review

    Input

    Pipeline + plays

    Method

    Commercial challenge

    Output

    Approved plan

  5. 05

    Track

    Input

    Outcomes

    Method

    Cohort follow-through

    Output

    Realised growth

Evidence pack preview

Commercial Growth — Weekly review pack

01Customer cohortsValue · risk · potential
02Retention driversSignal-led
03Expansion playsPer cohort
04Acquisition economicsCAC · payback · LTV
Source-linked · Python-calculatedHuman-reviewed

Trust by design

How Commercial Growth outputs are governed

How the chain works →
  1. 1

    Connect evidence

  2. 2

    Validate & protect

  3. 3

    Select method

  4. 4

    Calculate

  5. 5

    Explain

  6. 6

    Review

  7. 7

    Prove value

Signals it produces

Atlas-8 doesn't ship dashboards in search of a question — it ships decisions waiting for a sign-off.

  • Cohort churn spike
  • Expansion stall
  • CAC payback drift
  • Win-rate drop by segment
  • Engagement decay
  • Renewal-at-risk volume

Without Atlas-8

  • Customer book as a list
  • Churn after the fact
  • Plays without evidence
  • Hero accounts only

With Atlas-8

  • Book as a portfolio
  • Churn predicted, prevented
  • Plays with realised value
  • Portfolio-wide growth

Integrations & data sources

CRMProduct analyticsBillingSupport toolsMarketing platforms

Pairs well with

Pricing & Margin

Leakage, pass-through, profitability.

Benchmark Office

Peer gaps translated into actions.

Productivity Office

Workforce, tools and operating friction.

Add the Commercial Growth to your virtual organisation.

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